The Cardio Mental Tonique Wow awareness campaign, powered by La Lancée, an initiative of M361, encourages women aged 18 to 24 to adopt a physically active lifestyle on a daily basis to promote their well-being.

The main character of this campaign is Nancy Choquette, a motivated trainer straight out of the 80s. With her contagious energy and zany advice, Nancy is a fixture on different platforms , and her videos try to inspire her Wow (followers) to get moving.

You can follow it here:

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